CAN YOU INTRODUCE US TO KELLER WILLIAMS AND KELLER WILLIAMS LUXURY ?
Keller Williams is an international network of American origin, which arrived in France in 2018 to explore the French market. Keller Williams’ strength lies in combining local agencies with a strong reputation, with the power of an international group. This alliance is a win-win-win situation: for the managers of these “agencies”, called “Market Centers”, for the agents and for Keller Williams, of course. In these Keller Williams agencies, there’s no shop window like in traditional agencies. They are true business centers where everything is made available to agents, with a combination of skills.
A SCORE OF 4.3/5 OUT OF 5886 EMPLOYEE REVIEWS ON INDEED. HOW DO YOU EXPLAIN THIS RESULT ?
First and foremost, the Keller Williams training program. It’s recognized as the benchmark for real estate training schools, according to Forbes magazine. Then there are its entrepreneurial values: it’s the only network that allows you to set up your own agency in a business center without paying any fees (apart from a royalty on a certain level of sales). Once sales have been exceeded, all sales are passed on to the agents, making this an original business model in a class of its own. No surprise there, since this model was conceived BY agents, FOR agents, hence the satisfaction of the employees who work at Keller Williams.
BEANSTOCK AND KELLER WILLIAMS FRANCE HAVE ANNOUNCED A RENTAL INVESTMENT PARTNERSHIP.
DO YOU SEE PORT MARSEILLAN AS A PROJECT THAT WILL APPEAL TO THIS CLIENTELE ?
Negotiations are continuing, albeit at a slightly slower pace due to changes in the market, but the project should soon become a reality. As an excellent model for rental investment, Port-Marseillan will automatically benefit from the advantages of this partnership for its financial products. But Port-Marseillan is much more than just a financial investment. If profitability is all you’re after, there’s much more to Port-Marseillan. Port-Marseillan is first and foremost a pioneer. It’s more than just a chance to acquire a property in the South of France managed (and this makes all the difference) by a 5-star hotel offering a host of Premium services. With this project, led by Propriétés & Co and inspired by Miguel Espada, we’re looking at a forerunner in luxury living in the Occitanie region.
IS IT STILL EASY TO BUY NEW, CHARACTER PROPERTIES AROUND THE ÉTANG DE THAU ?
Yes, but times are changing. The cachet and respect for environmental authenticity and identity characteristic of the Occitanie region make Port-Marseillan a unique and highly sought-after concept.
HOW DOES THE REAL ESTATE MARKET AROUND THAU COMPARE WITH OTHER LUXURY COASTAL REGIONS IN FRANCE?
Clearly, it’s the authenticity of the products, the terroir and the environment. And let’s not forget the people. All this explains the unique character of Port-Marseillan, an unspoilt, confidential place with plenty of space, which is a notable differentiator from the more well-known, but saturated and graciously concreted Côte d’Azur. Thau has vineyards as far as the eye can see and water that is reputed to be the cleanest in Europe, thanks in particular to the exacting specifications imposed by the oyster-farming industry, the pride of the département along with wine-growing.
PROPERTIES FROM €349,000 AROUND THAU. IS IT WITHIN YOUR BUDGET AND IN TODAY’S REAL ESTATE MARKET ?
Prices in Port-Marseillan are incomparable with the average for the conventional real estate market, as the services and amenities are far superior. A project of this scale has never been seen before !
IS IT A CHALLENGE TO SELL NEW PROPERTY UNDER THE VEFA SCHEME ?
No, because people are well aware of any delays, especially in the midst of a global health crisis. Nevertheless, managing deadlines remains a mission as vital as it is delicate. It’s a question of trust between us and the promoters, with whom we have to be in phase. The level of understanding and trust acquired with Propriétés & Co – with Miguel Espada and his Sales Manager Yves Khoury – is precisely what enables us to be reassured, and therefore to be reassuring for our customers. We have a lot of arguments to keep buyers waiting, because we believe in what we say, and that changes everything.
HOW DO YOU EXPLAIN THE “BRANDED RESIDENCE” CONCEPT TO YOUR CUSTOMERS ?
In France, second homes are occupied 15 days a year. The rest of the time, they’re empty. This means that the region is becoming increasingly attractive in terms of quality. It’s a project that perfectly combines these two points. In the case of Port Marseillan, we’re not just buying a property, but one that will be managed by a prestigious brand in the Marriott hotel group.
So you can come whenever you like, because you’re at home. But you’re also staying in a hotel – with all the services of a 5-star hotel – a great advantage when inviting friends or family. At the same time, the 5-star hotel takes care of everything, so there are no financial constraints! In addition to the services and quality of the property, most of our customers are looking for an environment, authenticity and an art of living in the spirit of Port Marseillan : a true immersion in the Thau Basin region, the best of all worlds…