“Slow living is a lifestyle emphasizing slower, balanced, sustainable approaches to aspects of everyday life".
 It has been defined as movement or action at a relaxed or leisurely pace.
 It started in Italy with the slow food movement, which emphasizes inspiration from traditional food production techniques in response to the emergence of fast food during the 1980s and 1990s.
Carl Honoré’s 2004 book “In Praise of Slow" wanted to show how the Slow philosophy can be applied in all areas of human effort. He is the inventor of the expression “slow life" or “slow movement". The Financial Times said of the book that it is “to the slow movement what Das Kapital is to communism". Honoré describes the slow movement as follows: “It’s a cultural revolution against the idea that faster is always better.
The Slow philosophy is not about doing everything at a snail’s pace.
It is about trying to do everything at the right speed. Savoring the hours and minutes rather than counting them. Doing everything as well as possible, rather than as fast as possible. It’s about quality rather than quantity in everything from work to diet orparenthood."
Slowing down is then a mean to enjoy life more, reconnect with our senses, our community and our environment, and rediscover our purpose. It advocates an enlightened use of modern science and technology, including IT, as instruments of our freedom and comfort.
 The term slow is used as an acronym to show different issues: S = Sustainable; L= Local ; O = Organic , and; W = Whole.
Those definitions being highly relevent to the family values, the slowlifecapital name was quickly adopted.